LE CLOS
Conceptualized and directed this photoshoot for Le Clos Dubai, showcasing their unique wine and spirit collection and visually communicating the “Le Clos lifestyle” through lifestyle and product photography as well as video.
The product photography was focused around visually portraying the emotion each bottle provokes whether through its ingredients, taste or overall feel, ultimately leaving us with the beautiful result of a variety of vibrant images that trigger emotion and appeal to the viewer’s wants and personality based on the type of the product they are most likely to choose and consume.
Agency: Umami Comms
Creative Director: Bianca Diaz-Bates
Art Director: Omar Hussein
Photographer: Franco Borromeo
Videographer: Akira Kyle, Mohammed Khalil
Production Manager: Evelyn Zafar
Styling: Omar Hussein, Bianca Diaz-Bates
PRODUCT
LIFESTYLE
The lifestyle photography along with the videos and gifs were more focused on showcasing the environment the product is meant to be consumed in, a visual representation of the mindset it represents as well as the type of people that would consume it in order for each product to resonate with it’s ideal target audience and visually appeal to them.
