STELLA ARTOIS: DRAUGHT MASTERS.


Stella Artois' 'Draught Masters' campaign targeted bartenders across the GCC region by planning a competition revolving around the perfect 9-step pour. This sparked engagement and resulted in applications coming in from bartenders across UAE, Bahrain, and Oman with the final event taking place in Dubai, where the winner was announced.

Agency: Umami Comms

Art Director: Omar Wael

Videographer: Akira Kyle

Graphic Designer: Antonella Pizzi

Production Manager: Evelyn Zafar

Social Media Executive: Raj Sagar

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